$NBC

CBS is set to sell its late-night hours to Byron Allen, marking the end of Stephen Colbert's show. This strategic move aims to reposition CBS's programming amid increasing competition in late-night television. The decision reflects a shift towards more diversified content, potentially attracting a broader audience. Investors may view this as a response to declining viewership ratings in traditional late-night slots. Speculation arises regarding the impact on CBS's stock performance amid these changes.